Above you will see how the North County Times Newspaper markets their product. This simple design of a lottery ticket is recognized everywhere by millions of people. By using a recognizable design like this you can immediately create trust with your readers by using a familiar brand name.

On the backside of this marketing copy notice of the North County Times promotes that they offer 3 different ways to order their product. They also use a perforated line to make the order form tear off easily along with it being self addressed and pre-stamped.

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