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Writing Marketing Headlines

Any professional copy writer will tell you that probably the most important aspect of your marketing sales letter is the headline! Since the headline is usually the first thing the web site visitor will read, make sure it compels the web site visitor to want to read more about your product.

  • A great headline should instantly ingauge the visitor and get them excited about your product.
  • A poor headline will distract the visitor and make them leave your site.

Take a look at these examples of great marketing headlines from various sites.

Ebook Software Headline

Sales Letter Headline

Home Study Course Headline

Traffic Headline

Google Cash Headline

These headlines are all great examples of how headlines should be written. Take a look at all these headlines and notice the colors, the size, and the capitalization. These marketing headlines above have all been tested and tweaked which is what you should do with all your headlines.

Things to remember when writing your marketing headline:
  • Always use a large bold font. Make sure the headline text is larger than any other text on your sales page.
  • Highlight important words to attract more attention to them.
  • Tests have proven that by capitalizing the first letter of every word in your headline you will attract more sales.
  • Make sure the headline solves the problem of your web site visitor.

It will amaze you how much one single change to a headline can increase your web site sales. Always test and tweak your headlines untill you are satisfied with the results.


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