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Testimonials - Marketing With Testimonials

Testimonials are king when it comes to writing a great sales letter. Heck ... with the right testimonials you could build an entire sales letter with just testimonials alone and probably make a fortune.

The point is testimonials sell like crazy. Nothing helps sell a product better than praise from other customers.

Here are some frequently asked questions about testimonials.

What is a testimonial?
A testimonial is words of praise from anyone that has tried your product or service.

How do I get testimonials?
If you are just starting out on the internet and you don't have any customers yet, it might take you a little while to get testimonials however there are a few tricks to get testimonials faster than usual.

  • Try giving away your product for free for anyone that is willing to try out your service and give you a testimonial.
  • Let your prospects know that if they purchase your product and give you a testimonial you will give them a full refund. (this can help sales for when you don't have any testimonials.

What if I already have customers??
Another way to get testimonials is by asking your customers. Simply send out an email asking for testimonials. If you don't get that many testimonials you can entice them by giving them a free gift or discounts off future products.

How should I display testimonials?
Testimonials always work better when they are displayed in a fashion that is noticeable to the web site visitor. Usually this is done by placing testimonials in colored background tables. Testimonials can also be displaced inside your sales letter basically at any part of the web page. In the top, middle or bottom. Usually more testimonials are placed at the bottom of the sales than anywhere else.

What different types of testimonials are there?

  • Text Testimonials: These are the most commonly used because they are the easiest to get from your customers.

  • Audio Testimonials: These type of testimonials really bring the personality of your customers out. Audio testimonials are just what they sound like.. audio! These type of testimonials are very powerful and are very easy to gather from your customers.

  • Video Testimonials: This type of testimonial is actually video of your customers. These combine the power of audio and video and create a "tv commercial" sensation for your product and are very powerful.

So what you are waiting for? If you are not using testimonials inside your web page you could be loosing thousands of dollars. Be sure to add testimonials to your web site and start making more money from your web site today!

Testimonial Examples:

Test Testimonial:

"Wow, MyMarketingTV has a great selection of free marketing advice. Thank you so much for all the free information this site gives away. I have watched all the free marketing episodes and used them to grow my business..."

John Dean
Vail, CO

Audio Testimonial

 

Video Testimonial

 


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