In the above text I just gave you a GUARANTEED headline. Now if I was actually reading a sales letter right now I would follow up with a description of my guarantee and reinforce it again.

When you start marketing online the one thing that will definitely increase your online sales is adding a guarantee to any of your products. We can see this example on just about any sales letter on the net. Don't believe me..? Just try going to any internet marketing sales letter and scroll down to the bottom of the page, 99.9% of the time you will see a 100% money back no questions asked guarantee!

In this above example I show you how to write a display a compelling guarantee! Learn from this above example and if still want to see more guarantees in action then visit the examples of great marketing sites section.

What makes a guarantee a "GREAT" guarantee?

• Make sure it stands out and it noticeable on your page. Don't let this important part of your sales letter blend in. Your guarantee should smack you web site visitors in the face!
  
  
• Be sure to use the right words when you write you guarantee. You want to sound firm and straight forward. You don't want to sound like this is a loose guarantee or something you might or might not honor.
  
  
• Make sure that if anyone does request a refund you honor your commitment. Don't hassle with your customers. You want to create a great customer experience no matter if they stay a customer or not. Just because the product might not have been for them they might recommend it to their friends.

What will stop everyone from asking for a refund and bankrupting me?

• YOUR PRODUCT!! ... If you really believe in your product and you truly are providing a valuable service to your customers then you have nothing to worry about. Less than 5% of your customers will ever ask for a refund if that! They key is to under-promise and over-deliver and give a GREAT product that you are proud of!

If you don't have a guarantee on your sales page or on your web site they you should consider adding it right away! When you start marketing with guarantees you will see an immediate increase in sales right away.

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