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Creating Bullet Points

Bullet points are a very important part of the sales letter. Throughout any great sales letter you will see areas of bullet points. This content is going to be the bread and butter of your sales page. For some this can be overlooked and hurt their conversion drastically.

For others who know what they are doing this will shoot their sales through the roof. However its not just about throwing some fancy words in front of some cute little dots.

Nope that wont work. Its all about choose the right words and phrases that your readers WANT to read. It about getting inside the minds of your customers figuring out what exactly they are looking for. So how do you this you ask? Its simple! You survey your customers (if you have any) and if you don't have any customers then you join a few messages boards and ask the members what they are looking for in your product and they will tell you exactly (in their words) what they want and if that doesn't work you can always buy traffic and send it to your survey page.

The point I am trying to make is that your bullet points are going to stand out more than anything. When people scroll down your page the bullet points should stick out of the page and smack them in the face. They should bold and noticeable to the web site visitor so you want to make sure your are using the correct language.

When we market online we DON'T make things up and hope for the best. We test, survey, and try again and we always rely on what the customer tells us.

Here are the top three things bullet point tips:

  • Make sure you survey your web site visitors before you write any bullet points. This will help you get "inside your prospects mind" and learn exactly how they think.

  • Space your bullet points out to make them easier to read. You dont want your bullet points to look like one big papragraph.

  • Use a title and a description when you write your bullet points and make sure the title is on bold font.

Bullet point examples:
Notice the BOLD font and the white space between each bullet point in the example below.

  • Feature1: This is the first feature of my product.

  • Feature2: This is the second feature of my product.

  • Feature3: This would be the third feature of my product.

If you are looking for a great web-based program to survey you web site visitors then I highly recommend Ask Database. This powerful program will create you instant survey templates which you can use to survey your customer, visitors, or friends. It is so powerful that it can give you detailed statistics about your survey results. Learn more about Ask Database now.


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